7More is a Houston based non-profit which serves to intercept formerly incarcerated individuals as they re-enter society and provide them clothes, food, and contacts for resources in the free world. The organization's primary goal is to provide individuals an opportunity to reconnect with their sense of self and identity as they begin their new life. 

The 2023 Mother's Day campaign aimed to honor the individuals who provide space for the formerly incarcerated , while respecting the variety of identities celebrated on mother's day. The full campaign includes a broad sample of designs and styles to reach the heart of every mother. 
THE ExCHANGE
"Every prisoner is released with a chain bag to carry their few belongings. 

And while these men and women have served their time, the Chain bag is a stark reminder of a criminal past, a recognizable badge of shame that can hinder any chance of reintegration.

7More intercept prisoners at the moment of release and exchange any prison branded accessories for necessities that do not carry shame."








[ 7More ]
We transformed the red chain bag given to the recently released into a carrier for change, growth, and love to those that matter most.